Wales Rugby Union have announced they will trial "an alcohol free zone" and will have a 30 percent increase in disabled seating at the Principality Stadium when they host Scotland, Australia, Tonga and South Africa during the 2018 autumn internationals.
WRU chief executive Martyn Phillips acknowledged that after conducting extensive research with supporters over the last seven games, they will now cater for a different section of the Welsh support.
"We know that, for the vast majority, having a drink is an important part of the match-day experience," Phillips said.
"Equally we have also identified a customer group who would welcome an alcohol free zone and we are pleased to confirm that this will be trialled at each of the four matches this November."
On the field, Warren Gatland's side face the Wallabies, Georgia, Fiji and Uruguay at next year's World Cup and will hope to get an insight into their pool opponents Australia when they play them a week after facing Scotland.
The Doddie Weir Cup will see Gatland face Gregor Townsend's Scottish side and following their clash with Wallabies, they wind down their series with games against Tonga and South Africa.