Landon Cassill's yellow and blue #34 CSX "Play It Safe" Ford will have a splash of green added for Earth Day this weekend at Bristol Motor Speedway. The #34 Fusion will promote CSX's "Trees for Tracks" program, in which the transportation company aims to plant 42,000 trees by 2018.
The Jacksonville, Fla.-based railroad initially launched "Trees for Tracks" in 2009 with the goal of planting 21,000 trees - one for every mile of its track in the United States. After reaching that milestone, CSX extended the effort by doubling its goal.
In addition to including "Trees for Tracks" messages on the #34 Ford, CSX will also produce a limited-edition Cassill autograph card printed on seed paper to promote tree planting. Like its safety campaign, the environmental initiative is a component of CSX's "Beyond Our Rails" program, where the company and its employees work to create a positive influence in the communities where they live and work.
Together, Cassill, Front Row Motorsports and CSX are aiming to get NASCAR fans thinking green.
"This is a special weekend for CSX and the 34 team," Cassill said. "Normally the safety message is our main focus when they're on our car, and, of course, that's still important. But this weekend, with it being Earth Day, we want to draw attention to CSX's commitment to being green and saving trees. CSX employees, their families and partners have planted about 30,000 trees so far, which is amazing."
--- Front Row Motorsports ---