Austin Dillon has a new sponsor this weekend for the Food City 500 at Bristol Motor Speedway.
New Era, which is known for its baseball hats and other apparel, will serve as the primary sponsor on the #3 Richard Childress Racing Chevy this weekend.
The company serves as an official partner with NASCAR but has never featured its logo as a primary sponsor on a car.
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UPDATE 4-20-2017: This Week's #3 New Era Chevy at Bristol Motor Speedway ... In six Monster Energy NASCAR Cup Series starts at Bristol Motor Speedway, Dillon posted his best finish of fourth in his most recent appearance at the track in August 2016.
Welcome, New Era ... Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era's global offices and partnerships, visit www.neweracap.com and social channels @neweracap.
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