For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday's race.
Began recording the times at the Invocation of the race at 3:30 PM, and stopped at the waving of the checkered flag at 6:49 PM (all times are EDT).
Did not keep records for the pre- and post-race coverage.
Fox was the broadcast team for this event.
Total number of commercials: 115
Total number of companies or entities advertised: 56
Number of traditional commercials (not split-screen): 89
Total number of companies or entities advertised: 50
Number of 'Side-by-Side' commercials during race broadcast (split-screen): 26
Total number of companies or entities advertised: 13
Number of times Fox utilized 'Side-by-Side' commercials during this broadcast: 5
Total number of brief promos of products/services during the race broadcast: 149
Total number of companies or entities advertised in brief promos or crawlers: 30
Total amount of time these brief promos take during broadcast: app. 2 min. 45 sec.
Total race brdcst time 162 Total comm. brdcst time 37
Commercials during race broadcast: 'Side-by-Side'
4:18 PM - 4:21 PM
Toyota (Toyota drivers) #ToyotaNation ; Martinsville Speedway NASCAR.com/tickets ; AARP/possibilities (Jeff Gordon); KFC; upcoming Cup race; Soccer on FS1
5:02 PM - 5:04 PM
Smithfield; upcoming NASCAR race; Coca-Cola @CocaColaRacing (Denny Hamlin, Joey Logano, Austin Dillon, Danica Patrick, Ryan Newman); Geico; upcoming NASCAR race; 'Race Hub' on FS1
6:05 PM - 6:07 PM
Toyota (Toyota drivers) #ToyotaNation ; Duralast at AutoZone (Joey Logano); GoodYear (Dale Earnhardt Jr.); KFC; upcoming NASCAR race
6:13 PM - 6:15 PM
AARP/possibilities (Jeff Gordon); upcoming NASCAR race; Coca-Cola @CocaColaRacing (Danica Patrick, Joey Logano, Denny Hamlin, Ryan Newman, Austin Dillon); Soccer on FS1
6:27 PM - 6:29 PM
Ford; Nationwide (Dale Earnhardt Jr.); KFC; upcoming Xfinity race; upcoming Cup race
--- see much more detailed breakdown with links and past races at CawsnJaws.com ---